Revision History

Rev 0 - 27/09/22 - Draft

Rev 1 - 28/9/22 - Updated post Ecom team huddle / marketplaces excluded

Rev 2 - [Date] - Approved by [CEO / Owner]

Objectives:

• 15% More than last year's sales over the period.171K +15% = say $200K
• Proteins, Shreds & Therapeutics lead the product mix. (What was split last year in Power BI?)

When Is Sale On?

1. 23/11 - Wed - 09:00 AM - VIP Early Access Day 1 (Below the line - edm code only)
2. 24/11 - Thu - 09:00 AM - VIP Early Access Day 2 (Below the line - edm code only)
3. 25/11 - Fri - 00:00 AM - Above the line theme publish - auto discounting
4. 26/11 - Sat - sale continues
5. 27/11 - Sun - Sale continues
6. 28/11 - Mon - Last day / final hours

Key Messages

What are the products that we are advertising, and what are we trying to say in 3 simple key messages spoken out loud?

• Key Message 1: 50% Off Sitewide
• Key Message 2: Free Shipping Over $99
• Key Message 3: Get Your Summer Shred On

Hero Categories / Products