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This template is for pretty much any ecom email including Klaviyo flows, but is predominately used to send multiple times per week for 8 figure brands, once a week or every other week for smaller brands. (At one brand I worked for I used to send over 6 million emails a week.) They taught me the block system. I will talk more about that in my blog. Use this as the template in your email marketing calendar.
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Delete this when read: What is the purpose of this email and what value will the readers get from receiving it? If it doesn’t give value then consider not sending it. I’ve worked with ecom brands that send New Releases Monday, New To Sale Wednesday and a Styling Tip email on Friday’s. Depends on what is news and what is trending.
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Date:
Time:
Audience Segments To Include:
Audience Segments To Exclude:
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Consider only including people who are engaged and open emails but excluding people who purchased recently & frequent bouncers.
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Use coschedule headline analyser to test your headlines.
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