Revision History
Rev 0 - 27/09/22 - Draft
Objectives:
- 10K sales week.
- Message about price increase recieved.
When Is Sale On?
- 23/6 - Monday - sale start 7:00 AM - VIP Early Access - 1st dib at stock (Below the line - edm code only)
- 24/6 - Tuesday - VIP Early Access ending (Below the line SMS)
- 25/6 - Wed - 07:00 AM - Above the line Day 1 - Site dressed. Home page here and cross site banner.)
- 26/6 - Thu
- 27/6 - Fri -
- 28/6 - Sat -
- 29/6 - Sun - Sale ends tomorrow
- 30/6 - Mon - Last day / final hours
Key Messages
What are the products that we are advertising, and what are we trying to say in 3 simple key messages spoken out loud?
- Key Message 1: 20% Off Sitewide* Excludes Shipping
- Key Message 2: Beat the July 1 Price Rise
- Key Message 3: Code EOFYS20 auto applies.
Hero Categories / Products